W E D O N T T A K E T H E S T R A I G H T P A T H

We are a women's wear label..but sometime ago we try to be a children wear label as well...selling just at two places we can see it didn't really work for us...But we keep trying...and this time we are trying with some Backpacks for the next summer collection, SS13 already!!

This post goes for Marga cause she was a BackPack girl ;)

P L A Y I N G A R O U N D W H I L E O U T S I D E I S R A I N I N G

After every post, I always tell myself that in a week time I will be writing a new post...and rarely happens...now we are on Facebook (please press like, cause we like it!)...and I'm not sure if I want to post the same story on both sites or use them as a different platform... this time I will share the same post, just to try to connect our blog readers with facebook...will see if by next week we can have a new story!

Playing with the summer print.

 A Z A B A L A C O L L A G E

A N D T O D A Y W E A R E G O I N G T O S T A R T S E L L I N G A T T H E B O X I N B A R C E L O N A

If you are around Barcelona...and not at the beach...enjoy the opening of a new creative space_shop_coffee...in the heart of El Born...were you could buy some AZABALA pieces ; ) Our first and only shop in BCN!!

C/ Brosolí 8 Barcelona

W E A R E S E L L I N G A T B U Y L E V A R D

Happy to introduce you our first online shop B U Y L E V A R D

S P R I N G S U M M E R 12 O N L I N E

Some show it in March..we show it in May..some show it early..we show it late..some are stressed..we are relaxed..and now online..

A Z A B A L A SS12

J U S T FO R C U R I O U S P E O P L E

If you are as curious as this girl...soon you are going to be fulfilled ...with some pics...

A Z A B A L A_SS12

V E R O N I K A W E A R I N G A Z A B A L A

Just found out, Veronika our AW12 model, wearing one of our first collection Pullovers ; )

http://venkavision.blogspot.co.uk/

S P R I N G _ S U M M E R 12

Here some pics of what we have been doing lately....just to have the feeling of it!..to touch it, go to  M E L O N H E A D _ E L A D I Z  _  L A P O U R L A  _  M U X U G O R R I  _  W A L D R A U D ; )

carol, karol, dorota, iker, sharon, yolanda, katia, risa T H A N K S

W E A R E S T I L L A R O U N D

Here we are. And here we have been, since our last post..a month ago..we have been hidden and working and enjoying live ; )

The Summer collection is already in the shops, and the new pictures are on the way...we could do it the other way around but it didnt happen. ...we could do some many things the other way around..; )...but no regrets, as we think changes are happening and we read changes are happening!!

Today, as suppliers and specially as Fans of the products in WALDRAUD we have received the monthly Newsletter, full of interesting content....and the two monthly interviews....where we once were interviewed back in October...please feel free to find not the 7 but at least a couple of positive differences; )

..it was back in October..so no summer pics yet ; (..soonsoon

Fashion - AZABALA London based designer Amaia Zabala creates easy-feeling and urban wear for women who are experimental with their style. The inspiration is taken from the northern metropolis and her collections are produced in the United Kingdom. .

Three questions to Amaia Zabala Waldraud - What inspired you to create the brand AZABALA? Amaia - It was more like a natural progress, not something planned. I enjoy very much the creative process and after finishing my studies in fashion design and having worked for several fashion companies, I was searching for new ways channeling the necessity to express myself. So I have started using graphics, especially collages, working very often with themes like cities and their inhabitants in small and huge formats. During the making of the collages, I was unconsciously working again with pictures of clothes which started giving me new ideas of designs and prints and especially a new and exciting way of work. At that point I decided to use the good vibe of the moment and create AZABALA as a fashion label for Women Wear. . AZABALA - Raincoat

Waldraud - What makes your production process special? Amaia - A piece of AZABALA is special as it is hand made in our studio in London, listening to world music and getting inspiration from contemporary, northern metropolis. We like to produce in the Arts&Crafts spirit, working in a small studio, from designing the prints until the finished product, and even enjoying doing all our swing tags by hand. . AZABALA - Dress

Waldraud - What kind of message would you like to communicate with AZABALA? Amaia - I have always been interested in the relation between cities and citizens, in the sense that each inhabitant interacts in a unique way with their surroundings. I work with the idea that each city is different for each person, that each one communicates in a different way, impacting the people around. That's the idea I try to express with my collection, where most pieces can be worn in various ways. Each design therefore enables the customer to emphasise their own style and expressiveness. . AZABALA - Coat ...and more interviews from WALDRAUD product, fashion, ideas...designers... Waldraud Introduces Two Designers and Their Products   Moustache The honest and innovative objects of the Parisian label Moustache break with conventional design concepts while standing the test of time. Stéphane Arriubergé and Massimiliano Iorio - Moustache Founders Three questions to Massimiliano, co-founder of Moustache Waldraud - What inspired you to create the brand Moustache? Massimiliano - We have always wanted to develop home furnishings. Three years ago we decided to set up Moustache to try and live out an alternative vision of the nostalgia concept that the design milieu has been offering over the last few years. There is undoubtedly a surrealist reasoning behind this name but our aim was to choose a name which neither resembled nor was directly related to this sector of a designer furnishings company. Moustache should be regarded for its deeper qualities such as its comforting sound, its warmth evoked from the graphic representation, its facility to be understood in many languages and the mere fact that its depiction saves us from writing out the name in full! The word and image of Moustache is often associated with the benevolent characteristics of a father or grandfather and this quasi-universal affective definition is interesting as regardless of our family or social background, there is truth behind all this! . Moustache - Bold designed by Big-Game, available in different colors, cover can be bought seperately Waldraud - What makes our production process special? Massimilano – We above all chose to work with 8 designers with very different (sometimes even opposing) approaches in order to produce an open collection. Even if all these designers have a number of underlying points in common, they have very divergent personalities and approaches to design, and so it’s very interesting to have them create a coherent collection together. We also want our products to be manufactured very close to us using local knowhow that would not be possible somewhere else. All of the products are manufactured in France, Belgium, Italy and Germany. . Moustache - Instant Seat designed by Matali Crasset, plywood beech available with natural, turquoise or orange leather seat Waldraud - What kind of message would you like to communicate with Moustache? Massimilano - We hope that what Moustache will bring is simplicity and quality with intelligent, surprising and innovative objects. And perhaps – even if this might seem a little utopist – an alternative attitude to consumption. Moustache’s mission is to offer products that break with the old logic of producing and replacing products in order to fulfill newly created artificial needs. We turn away from overly demonstrative objects, preferring products that will be able to satisfy us a long time and become a longstanding part of our homes. Fashion - White Mountaineering Design, utility and technology are three key words to describe the brand White Mountaineering. The Japanese label produces functional and fashion-forward outdoor wear. White Mountaineering also launched the basic line Wardrobe, which includes simple design while focussing on special textiles and sewing techniques. . White Mountaineering - Gore-Tex Windbreaker Black and Cardigan, both available at Waldraud Three questions to Aizawa-san, founder and designer of White Mountaineering Waldraud - What inspired you to create the brand White Mountaineering? Aizawa-san - As I use to do climbing and similar sports, I was very interested in outdoor wear from the very beginning. Then, in my previous job we had an outdoor wear season theme which gave me the opportunity to get some experience and this got me even more interested in that field. I thus thought that it would be great if I could make items based on that. Finally, I decided to start White Mountaineering. . White Mountaineering - Softwear Cardigan, available at Waldraud Waldraud - What makes your production process special? Aizawa-san - Almost all our products are produced at our factories from A to Z. I usually first choose some high-spec raw material like wool, cotton or even leather and then think of how I could use the materials to make items that can be used on a daily basis with all the needed functionality. I thus start thinking about the raw material composing an item before I think of the item itself. White Mountaineering - Parka and tights, both available at Waldraud Waldraud - What kind of message would you like to communicate with White Mountaineering? Aizawa-san - Not a specific message really. I just want to produce high-quality functional outdoor wear. ...and WALDRAUD even design their own products... Waldraud Introduces its Own Brand and Products Waldraud does not only carry brands from other designers. Under the label Waldraud, we design our own furnishing and fashion products. In this newsletter, we present our first two products to you - Waldraud Side Table and Waldraud Scarves & Collars.   Waldraud - Side Table, available in ash, birch, oak and walnut Waldraud - Collar with exchangeable stripes Three questions to Waldraud What inspired us to create the brand Waldraud? In late 2010, we started to develop the Waldraud concept with the goal to offer a playful approach to selective furnishings- and fashion ideas. We all have a passion for products that are different and make people smile. Waldraud will not rest. We are constantly looking out for new creative and stylish products that are produced in small series locally and sustainably. Sometimes we just cannot find exactly what we want. That’s when we start developing our own playful products. Waldraud - Side Table disassambled . Waldraud - Waldraud Scarf on Side Table What makes our production process special? We have the same requirements as for the external brands we are selling: playful, high quality and locally produced in small series. The process starts with our ideas and concepts. As we are not able to produce the products ourselves, we look for a partner who is able to transfer our ideas into a product. We work very closely with our partners and are constantly influencing the production process and the selection of materials or colours. The Waldraud Side Table is produced by Agosti HOLZ-IDEEN, a young St.Gallen based carpenter team. The Waldraud Scarves and Collars are produced by the Swedish costumier Jenny Wallin. What kind of message do we want to communicate with the brand? Waldraud products bring playfulness into the customers’ and their friends’ lives. PS: Look out for our scarves in the NZZ (Neue Zürcher Zeitung) this weekend.

P I C T U R E S + S I L E N C E

S N E A K E R L A U N D R Y  its a great combination of pictures and silence...it shows great shoots, fashion labels, and editorials full of inspiration....and gives you the space to make your own thoughts...and there we are with some of our collages...love it.

T H E W E A T H E R I S F R E E Z I N G

The weather is freezing here and there...but hope our ideas don't get frozen!a cold winter collage...next winter print idea.

 

 A Z A B A L A C O L L A G E

F I R S T O N L I N E I N T E R V I E W

Its always difficult to answer personal and work related questions....but its a really good exercise to put things on perspective, to see the positive and try to  improve the problems....It is easy to avoid those questions but when a team like Pleased to Meet You  is knocking at your door..you dont have other choice than to take it easy and start thinking why you do what you do...and this is the answer...; ))

 Meet JOSIE ☞ Meet A Z A B A L A

Publié le 29 janvier 2012 par Nerea

 

Describe yourself in five words;
Curious, distractible, creative, emotional and friendly.
You live in London. Tell us where we will find you…
…on Thursday night. Drinking a Smoothie with Katia, after our German lessons.
…at lunchtime on Friday.
I usually eat at home, and from time to time when the sun shines I go downstairs and eat a delicious falafel in White Cross St Market.
…on Saturday morning.

I never plan Saturday mornings, so I can be sleeping or having a walk around Regents Canal,or going to Zumba class or having breakfast around Stoke Newington…or trying to do everything on the same day.

…shopping.

Love all the car boot sales in London.

.…eating

. My favority meal of the day is the brunch, it can be a full english breakfast at Market Cafe in White Cross or some egg florentines and a spinach and feta cake at The Blue Legume, in Stoke Newington Church St.

Who is your favourite musician?
These days Fatoumata Diawara.
Who are the guests at your dream dinner party?
My friends, and specially the ones I dont see so often.
Who should play you in a film?

Elle Fanning could be a good option, as she is much younger than me…so I could always look young..at least in the movie ; )

Complete these sentences:
My favourite city is…The one I live at the time, now is London, it has been Barcelona, and in some years could be an other one.
My favourite design object of all time is… I would say something practical, that makes my live easier..but there are so many things..this days I want a knit-stool from Claire-Anne O’Brienand  a Fauteuil Dilma, Am Pm.
perfume is….Eau de Merveilles, Hermes..in my 7th bottle already.
I’m obsessed with… .Pinterest

Which designer/artist do you most admire and what makes them your design hero?

I admire quiet a few people out there..from Cristobal Balenciaga and his exquisite cuts, love Ricardo Tisci’s looks and attention to detail at Givenchy…Egon Schiele and Gerhard Richter for their paintings…and all of them an much more, for reaminding us that any carrier choice is valid.

What trend are you following this summer?Last summer I worked non stop on the AW12 production, so I was wearing any confy t-shirt and shorts I could find around.

What inspires you? Long walks, feel happy and make a lot of crafts.

What was your dream job?

To have a studio where I can create collections every season, together with giving different workshops related with Design.
How were you able to find the money to open AZABALA?
I started with a really small amount of money,just enough to buy some fabrics, as I started working by order. So I was just producing what I knew I would sell, and using my living room as a studio.
What have been the best and worst parts of being a small business owner?
Im happy organising my time and deciding how and on what I want to work, even though the business drives a lot and prioritises a lot everyday tasks. And on the low side, I missed to have a team to share the ideas, to make them bigger and better.

What has your spending style been with your business?
I have been working for a year and a half on the label, and I tried to keep it small and growing slowly and under control, I produce acording to the shops im selling, for the last two season I did everything on my own, designs, patterns, productions and even the brouchures. For this season im going to involve more people specially for the production.
Did you have a mentor figure that helped you figure everything out?
I remember some teachers, family and friends giving me the confidence to keep going in fashion, but I started the label quietly and gradually so I didnt give much chance to the people to help me.
Have there been any moments of desperation, with tears, where you gorged yourself on cupcakes?
I am quite emotional, but at the moment im living my dream and that makes me stronger. Being my own project I need to fight for it, so I try to be always positive to keep going in a good mood.
What’s the best advice you’ve been given?
A indian friend wrote me an email once saying, how can you swim without getting into waters?
THANK YOU A Z A B A L A

2 0 1 2 H E R E W E A R E

Looking forward...excitement, questions, searching, learning, doubts...but always with energy! 

 

A Z A B A L A C O L L A G E